For example: /c/YouTubeMusic, which can be simplified to /YouTubeMusic.

Channels with 100 subscribers or more can apply for a custom URL. These are not eligible for Creator Rewards, but they do offer several preliminary benefits: Prior to March 2021, YouTube featured three additional benefit levels. The Creator Awards are made by the New York firm Society Awards. The Silver and Gold awards were introduced at VidCon 2012, with the Diamond award being introduced at VidCon 2015. The trophies are of different sizes: each button and plaque gets progressively bigger with the channel's subscriber count. When a YouTube channel reaches a specific milestone and is deemed eligible for a YouTube Creator Reward, they are awarded a relatively flat trophy in a metal casing with a YouTube play button symbol.